At Petite Sophisticate®, we respect the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, and protect personal information received through our website and retail stores. Please read this policy carefully to understand Petite Sophisticate’s privacy practices.
Collection of Personal Information
Petite Sophisticate® collects personal information when you interact with our brand through the website, mobile app, or in-store.
Information You Provide Directly
In many cases, we receive personal information directly from you:
- Account registration: When you create an online account, we collect your name, email, address, and other information you provide.
- Purchases: We collect pertinent billing and shipping details when you make online or in-store purchases. This includes contact and payment information.
- Surveys: If you participate in a survey, contest, or promotion, we collect information you provide through your responses and participation details.
- Communication: If you contact us via email, chat, social media, or otherwise, we collect information in your message. This allows us to respond to customer service inquiries and other requests.
The types of personal information we collect directly from you includes name, postal address, email, phone number, payment card details, purchases/order history, and any other details you choose to provide.
Information Collected Automatically
We also collect certain information automatically:
- Website activity: We use cookies and web analytics tools like Google Analytics to gather information about website activity. This includes pages visited, links clicked, files downloaded, and devices used to access the site.
- Account information: We log information related to your online account, like date created, name, email address, shopping preferences and order history.
- Location information: With your consent, we may collect your precise geolocation from your mobile device while using our app. We use this to provide location-specific services.
- Correspondence: If you contact us, we may monitor, record and store records of your correspondence (including email addresses and phone numbers).
The information we collect automatically may include IP address, browser type, operating system, referring URLs, device information, and data regarding network connected hardware.
Use of Personal Information
Petite Sophisticate® uses the personal information collected for the following purposes:
- Fulfilling orders: We use name, shipping/billing details, and other order information to complete customer transactions and ship purchases.
- Managing your account: We rely on account data like username, address, authentication credentials, and order history to operate and maintain your online account.
- Providing services: With your consent, we use your precise location obtained from a mobile device to provide store-finder services, special offers near you, and other location-based assistance.
- Improving user experience: We analyze use of our website and app to optimize performance, protect the site, and personalize your experience.
- Marketing purposes: With your consent, we may send email newsletters, offers, product updates, and other promotional communications. These messages help build our relationship with customers.
- Customer service: We use contact information and correspondence records to respond to inquiries, process returns/exchanges, and provide other customer service.
- Protecting our interests: To meet legal obligations and manage risk, we use personal information as needed to detect security incidents, protect against fraud, and resolve disputes/liabilities.
Petite Sophisticate® does not sell or rent personal information to third parties for marketing purposes without your explicit consent. The personal information we collect is used only to operate our business and serve customers, unless otherwise permitted by law.
Sharing and Disclosure of Personal Information
In certain situations, Petite Sophisticate® may share personal information with third parties:
- Service providers: We partner with other companies to provide services on our behalf, like website hosting, order delivery, payment processing, marketing, and customer support. These companies have access to personal information needed to perform their functions but are prohibited from using it for other purposes.
- Business transfers: If we are acquired by or merged with another company, we may transfer your personal information to them. In this event, you will be notified before any personal information is transferred and becomes subject to a different privacy policy.
- Law enforcement: Petite Sophisticate® may be required to share personal information with law enforcement or other third parties when complying with legal obligations. For example, to comply with a court order or subpoena.
- As permitted by law: We may share personal information with third parties when we have a good faith belief it is necessary, such as to detect or prevent fraud or to protect the safety, property, or rights of Petite Sophisticate®, our customers, or others.
We only share the minimum personal information needed for the specific circumstance. Any third parties receiving personal information are required to keep it confidential and secure, and not use it for any other purpose.
Data Security
Petite Sophisticate® takes reasonable measures to protect the confidentiality and security of personal information. We use a variety of technical and organizational safeguards like:
- Encryption of sensitive data like payment card information
- Secure Sockets Layer (SSL) protocol to protect information during transit
- Access controls for systems containing personal information
- Password policies and authentication procedures
- Regular security audits and vulnerability testing
While we follow generally accepted standards and protocols to protect personal information, no website or system is completely secure or error-free. If you ever suspect your Petite Sophisticate® account or personal information has been compromised, please contact us immediately.
Data Retention
We retain personal information as long as required to fulfill our contractual obligations, meet business needs, comply with legal requirements, resolve disputes, enforce agreements, and otherwise reasonably operate our business.
When personal information is no longer necessary or relevant for these purposes, we take reasonable steps to securely delete or de-identify it. Paper documents containing personal information are securely shredded, while digital files are deleted.
Your Data Rights
Petite Sophisticate® aims to be transparent about personal data collection and use. You have certain rights regarding the personal information we hold about you:
- Access: You may request details about the categories and specific pieces of personal information we have collected about you.
- Rectification: If your personal information is inaccurate or incomplete, you have the right to request correction.
- Erasure: You may request we delete some or all of your personal information, subject to certain exceptions prescribed by law.
- Withdrawal of consent: If you previously consented to particular collection or use of your personal information, you can withdraw that consent at any time.
- Portability: You may request we provide certain personal information to you or a third party in a structured, commonly used, electronic format.
- Objection: You may object to our continued use of your personal information if processing is no longer necessary, excessive or lacks proper lawful basis.
To make a request under any of these rights, please email us at [email protected] .
We will promptly review all requests and provide our response within 30 days. Please note that certain personal information may be exempt from such requests under applicable data protection laws.
Changes to this Privacy Policy
As our company, products, and legal obligations evolve, we may need to occasionally update this Privacy Policy. We will post any privacy policy changes on our website and update the effective date. We encourage you to periodically review this page for the latest information on our privacy practices.
Contact Us
Petite Sophisticate® welcomes any questions, comments or concerns about this Privacy Policy, the personal information we hold, or our privacy practices. Please do not hesitate to contact us at:
Petite Sophisticate® Privacy Team
[email protected]
2863 Havanna Street
Level Cross, North Carolina
We will promptly address any issues or complaints regarding use or disclosure of personal information. You may also lodge a complaint with your local data protection authority if you feel your privacy rights have been violated.
Effective date: March 1, 2022
